Stereotypical nerd qualities have evolved in recent years, going from awkwardness and social ostracism to an allegedly more widespread acceptance and sometimes even celebration of their abilities. This is largely attributable to the rise of the computer industry, which has allowed many "nerdy" people (most notably Bill Gates) to accumulate large fortunes and other measures of social prestige. Some measure of nerdiness is allegedly considered desirable, as, to some, it suggests a person who is intelligent, respectful, interesting, and able to earn a large salary. Such views have arguably effected a waning emphasis on the social awkwardness of nerds, with more attention placed on their intelligence and academic enthusiasm.
My idea is to present an image to children that it is good to be intellectual, and not to care about the peer pressures to be anti-intellectual. I want every child to turn into a nerd - where that means someone who prefers studying and learning to competing for social dominance, which can unfortunately cause the downward spiral into social rejection.
— Gerald Sussman, quoted by Katie Hafner, The New York Times, 29 August 1993[22]
The popular computer-news website Slashdot uses the tagline "News for nerds. Stuff that matters." The Charles J. Sykes quote "Be nice to nerds. Chances are you'll end up working for one" has been popularized on the Internet and incorrectly attributed to Bill Gates. In Spain, Nerd Pride Day has been observed on May 25 since 2006.
...what they lack in physical strength they make up in brain power. Who writes all the best selling books? Nerds. Who directs the top grossing Hollywood movies? Nerds. Who creates the highly advanced technology that only they can understand? ...Nerds. And who are the people who run for the high office of the Presidency? No one but nerds.
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